Protecting Your Rep...
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Protecting Your Reputation

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Still, don’t be scared of list purchases. Instead, be mindful of what you are doing and the consequences that could come from it. When prepared, you’ll ask questions like a pro and end up with a well-performing list that does not lead to trouble.

Using Your Own List
Another option is to use a list of contacts and emails you already have compiled. These may be current and previous customers, newsletter subscribers, or prospects you have already been in contact with. People in any of these categories are fine to email. However, make sure that you scrub the list first to remove any unwanted communication. Also, make sure that if a person is in your email list because of a website submission that there is a notice on the sign-up page they will receive email from you.

Before starting a campaign with a new list I always recommend three things to our clients. First, ensure you truly have a pre-existing relationship with every email contact. This is a great test to make sure that there are no misunderstandings. Second, if there is any question that the prospects may be confused, the first email you send should be an introduction to Belgium Email List you and/or your company with a clear and immediate option to opt-out of any future communication. This cleans your list quickly and helps verify the accuracy. Finally, in relation to opt-out, make sure every email you send has an option for people to unsubscribe forever. This is critical to maintaining a good reputation in the realm of email marketing. Your email client can help you with this. More on that next time.

What about you? Do you have a story of email marketing gone well, or less than well? Maybe you have your own tips you’d like to share. Just use the comments below to share.